CORE CONCEPTS OF MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
HUMAN RESOURCES MANAGEMENT
OPERATIONS & PRODUCTION MANAGEMENT

Concept of General Management
What is management? Is it needed? Who is a manager? While answering these questions the authors Arun Wakhlu and Asha Pillai of Pragati Learning Systems, Pune, help introduce the Concept of General Management. The manager’s role and management priorities are evaluated. Planning, co-ordination, motivation, control and the holistic view lose the stigma born of jargon. The scope of management is understood along with answers to classic questions like ‘Is management a science or an art?’ Discussions cover functional elements of General Management, the Management Process and Effective Leadership. Additional inputs include Learning Organisations and Trends in Management. (Also see HM/HR7 & HM/HR8).
CC/BF1

22 Mins

24 Mins

50 Pages
Equivalent classroom time: 3hrs